What Is Corporate Soul
When I use the term corporate soul, I refer to the intangible qualities that make a business different from any other, even from another business that possesses similar material assets and provides the...
View ArticleCan corporate soul outlive its creator?
When Apple, Starbucks and Google showed signs of losing their souls, their respective founders returned as CEOs (see What is Microsoft Missing?). Their expressed intentions were to restore their...
View ArticleHow Attractive Are You?
According to Bain & Co.’s 2011 report on the global luxury goods market we are spending in excess of $250bn a year on branded luxury goods and cosmetics — all in an effort to raise our...
View ArticleBuilding Character Muscle
So I’m working out at the gym this morning. As I am sweating, pressing a weight heavier than I ever have before, I stop in my head to ask myself who in the world is benefiting from all this work I am...
View ArticleChanging of the Guard at Apple: Lessons in Leadership
Even the inevitable shocks us. When terminally ill or very old loved ones pass on, we still feel loss and the passing of an era even though we knew it was inevitable. We have known that sooner or later...
View ArticleWhen corporate souls collide
Boeing’s 787, The Dreamliner, is the costly product of a merger between two companies with different souls. James Surowiecki (author of that amazing book, The Wisdom of the Crowds) goes beneath the...
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